Very interesting post about the use of colour in picture books. Nothing is ever done “just because”
- Stuart Hall argued that all texts/images are initially encoded with meaning and then subsequently decoded or read.
- “… we are all inclined to judge pictures by what we know rather than by what we see.” (Ernst Gombrich)
- We are used to certain graphic codes that allow us to comprehend event and emotions in pictures.
RED – Danger or anger. Red can also indicate passion.
BLUE – Serenity or sadness. Blue can also signify coldness.
YELLOW – Happiness, cheerfulness.
GREEN – Peacefulness, or nature.
BLACK – Could mean evil or danger when darkness fills the page. When worn, black clothes could mean villainous, or a witch. In western societies it could also mean mourning.
PINK – Girlishness.
ORANGE – Warmth. An orange hue could also show that something is old, like a sepia photograph.
WHITE – Purity. White areas on a page are uncluttered, illuminated.
B&W – Reminiscent of the past…
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