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Very interesting post about the use of colour in picture books. Nothing is ever done “just because”

When I couldn’t get crab apples I used horse chestnuts

  • —Stuart Hall argued that all texts/images are initially encoded with meaning and then subsequently decoded or read.
  •  —“… we are all inclined to judge pictures by what we know rather than by what we see.” (Ernst Gombrich)
  • We are used to certain graphic codes that allow us to comprehend event and emotions in pictures.

RED – Danger or anger.  Red can also indicate passion.
BLUE – Serenity or sadness.  Blue can also signify coldness.
YELLOW – Happiness, cheerfulness.
GREEN – Peacefulness, or nature.
BLACK – Could mean evil or danger when darkness fills the page.  When worn, black clothes could mean villainous, or a witch. In western societies it could also mean mourning.
PINK – Girlishness.
ORANGE – Warmth.  An orange hue could also show that something is old, like a sepia photograph.
WHITE – Purity. White areas on a page are uncluttered, illuminated.
B&W – Reminiscent of the past…

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